Alicia Grunert is a native Vancouverite and graduated from Helen Lefeaux School of Fashion Design as “Designer of the Year” in 2004.  She immediately moved to NYC to work for renowned designers Yigal Azrouel, Lela Rose and Marc Jacobs. Alicia focuses on ethical, high fashion created in an attempt to redefine the meaning of the fashion world.  Alicia’s design philosophy is characterized by the return to innocence and reflects an immense respect for the beauty found in artisan’s craftsmanship and nature’s detail.   Her clothing is meant to encourage, encapsulate and enrich the lives of artisans by incorporating organic cotton andand other natural materials into an Art Nouveau aesthetic. www.jasonmatlo.com