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VISION
The Blackcomb Aviation brand was born from the merger of two leading aviation companies resulting in one of Canada’s leading suppliers of private jet and helicopter travel. The scope included a complete brand creation package including corporate identity, stationery, graphic standards manual, website and a variety of marketing collateral.
SOLUTION
The overall design aesthetic stands out in a marketplace that is dominated by overly corporate and unsophisticated branding. While the company’s purpose, values and service was always center to the brand, we created a brand that appealed to Blackcomb’s audience by resonating with their desires for a considered experience around private air travel.
RESULT
Blackcomb Aviation continue to grow their private air services with strong brand recognition during the Olympic Games. The brand and marketing deliverables we completed have given them a strong base for expansion into the future.
