CAUSE+AFFECT’S
BACK TO SCHOOL NEWSLETTER - 09 . 20 . 2011
“Travel and change of place impart new vigor to the mind.” – Seneca
We’re shaped by the cities we call home, but it’s the inspiration of travel that often sparks the next big idea. With that in mind, the Cause+Affect team have been staggering their summer vacations right at the edge of the season to investigate how other cities operate - cities like Montreal and New York, Portland and San Francisco, Tokyo and Kyoto, as well as the lakes of Ontario and the home base of Winnipeg.
Not that we lack for things to do at home. The office has been humming with new and ongoing projects and it doesn’t look to let up anytime soon. Read on for details.
Words and even still images alone often fall short when describing the beauty, scale and potential of Ittatsoo Bay. That’s why we once again collaborated with the brilliant minds of Salazar to capture it through a wonderful short film. Along with the creation of the identity, film and website, we continue to develop communication materials where you can learn more about the ten-acre properties currently for sale and the vision for what will become one of the West Coast’s most authentic communities.
You can see it and more at www.ittatsoobay.com
We rarely do projects outside of Vancouver, but we are very excited about a current project we have taken on in Calgary. We are creating the brand and marketing materials for what will be the tallest residential development in Calgary. We have named the project The Guardian to signify its role as a purveyor of high quality, well considered development. Its prodigious height was also a considerable factor as it not only has the ability to watch over the city, but also most of Alberta. Project sales will launch in early 2012.
www.theguardiancalgary.com
Ever since the Modo rebrand, we’ve been seeing and hearing about their cars all over the place. We’ve even heard that membership has gone up 40 percent! We continue to serve as Modo’s brand guardians and recently designed the graphics and communications for its first Plugin Hybrid Electric Vehicle (PHEV) that was made possible by a Community Project Grant from Vancity. Modo members can pick it for a zero-emission spin (it can run entirely electricity for up to 40 kilometres) behind the Vancity Kitsilano Community Branch. Just remember to plug it back in when done!
www.modo.coop/phev
David Martin and his associates are specialists in white collar criminal defence, domestic constitutional litigation and international criminal defence. David also happens to be a client behind the Ittatsoo Bay project and has a fascinating history of defending civil rights and fighting for the environment. We wanted to create a brand for him that reflected his expertise and professionalism above all else, but also showed that he and his associates are people who roll up their sleeves, put in long hours and believe in what they do.
http://martinandassociates.ca/
Our design and strategy work continues for NOW Developments. Communication materials for their new development at Fraser & 27th are out and about as they release their first phase of homes. Understanding that to foster sustainable urban living spaces, they have to provide amenities like carsharing and oversized bike storage, Fraser & 27th will be a welcome addition to what is become a very interesting neighborhood. For more information, please register on their website and be entered into a draw to win a year of Pecha Kucha tickets.
www.nowdevelopments.com
For Your Inspiration is a new arts initiative that invites you to discover Vancouver’s award-winning, boundary-breaking, thought-provoking, breathtaking, world-class homegrown arts. We worked with them to create a publication to show that this city takes inspiration from around the world and produces world-class culture that is unique to our home.
www.fyiarts.com
Our latest client, New Works is a non-profit, charitable organization that produces all sorts of dance for all sorts of people. A think tank of artists and arts administrators, New Works mentors, manages and supports a roster of talented dancers and dance companies. We are very pleased to work with them to develop a brand to live up to their energy and excellence.
We have been fortunate enough to partner with many local innovative thinkers through our work with BikeshareBC, an owner/operator team competing to initiate Vancouver’s first Public Bikeshare System (PBS). One of the key players on the team has been SandVault, a longtime pioneer in the PBS realm and also our newest client. We are thrilled to be helping them evolve their brand, first with a new identity and website and soon to come, a series of communication tools for what is a growing global marketplace.
http://sandvault.com
So we didn’t win any awards in the recent Applied Arts awards issue (it may be because we didn’t enter to win any), but they did run a six-page editorial on us, which is pretty nice. Kidding aside, Kevin Brooker wrote a great piece and we’re grateful for the exposure.
http://www.appliedartsmag.com/current_issue.php
